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There’s no denying that the use of quality content is important to any marketing plan. Producing 3 times more leads than other online advertising mediums, content marketing can bring inbound traffic to your website, generate natural link popularity and build brand awareness through engagement.

Here are 5 of our best suggestions to increase search engine rankings and sales through engaging content.

1. Create mobile-compatible content. Almost half of web traffic is from mobile users. Make sure your website is mobile-compatible, and that the format looks just as good on a smartphone as a computer. Since Google is now taking into account mobile users when ranking websites in search results, it’s more important than ever to make sure you’re not missing out on these potential customers.

2. Make one-of-a-kind content. Ever see the same topics covered countless times across different platforms? So much of the Internet is clogged with overused, mediocre content that circulates quickly and has a short shelf life. Focus on topics that haven’t been covered–or tackle old subjects in a new way, such as using an InfoGraphic. While various content may come and go quickly in the digital age, good writing, thorough research and eye-catching graphics are always the best way to captivate an audience.

3. Don’t be afraid to tell your story. It’s not a secret that the easiest way to connect with an audience is through personal interaction. While your brand may not be comfortable with overly casual content, adding a special on an employee’s story or a tidbit on how your company got started can work wonders for adding a real, memorable touch to your brand.

4. Remember: Quality, not quantity. Posting to your brand’s blog 10 times a day might seem ambitious, but your followers are more likely to tune you out than pay attention if all of your content is mundane. You want to be seen as a savvy industry leader who can be turned to for up-to-date, reliable information, so keep your posts timely, relevant and informative.

5. Don’t be overly wordy. Remember that classic marketing writing tips still apply: Try to use accurate, to-the-point language that packs a punch without losing your audience’s interest. In an age of shortened attention spans, overuse of adjectives and adverbs will turn viewers off; instead, try action verbs and concrete nouns.

 

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