Microsoft decided to take a page from the famous Christmas Truce of 1914 and has released an advertisement calling for peace between itself and Apple this Christmas season. The video consists of Microsoft employees gathering on the plaza in front of an Apple store and performing Let There Be Peace On Earth.

This comes in stark contrast to last year when Microsoft compared its Surface Pro 3 to Apple’s Mac Book Air.

Microsoft and Apple are collaborating on this commercial. According to AdAge: “Microsoft had to get permission from Apple to perform the song on the store’s plaza.”[1]

Why would Apple agree to this?Continue reading

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