This article from AdAge: “Ad Blocking: The Unnecessary Internet Apocalypse” is a great look at the same topic that has occupied this blog for four posts (including this one). While I do not see ad blocking as an ethical issue given the invasiveness of some advertisements and data aggregates during the years, I am in full agreement with the article’s proposed solution.
Share this post In short: Mobile advertising is getting results.
http://www.adweek.com/news/technology/7-interesting-and-fun-digital-marketing-stats-last-week-166907
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The Washington Post recently decided to test if their readers will choose to see advertisements.
The Washington Post has decided that Ad-Block users will have to disable the Ad-Blocker in order to see their news articles.
This is supposedly a brief test, and while I’m not sure this is the proper response; I cannot help but applaud how well Washington Post has done in getting the word out that this is only a test. This gentler approach to Ad-Block is likely to receive a more forgiving reaction than Google’s heavy handed move. I’m curious to see what the results are.
http://adage.com/article/digital/washington-post-test-blocking-people-ad-blockers/300304/
Share this post This month Google[i] decided to take offensive action against the browser extension Adblock Plus.[ii]
According to The Escapist[iii] (http://www.escapistmagazine.com/news/view/142300-Google-Chrome-Blocks-Adblock-on-YouTube ), Google disabled the Adblock Plus extension on YouTube[iv] for its Chrome[v] browser. Google management also engaged in what is perceived as punitive action against Adblock users by preventing them from skipping three-minute commercials. (YouTube usually allows users to skip a commercial after five seconds). Skeptics contend while it’s possible this ‘punitive action’ is just a bug in the new program, it doesn’t smother the gossip.Continue reading
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