In communications, there are few mandates more important than speaking with conviction.
Too often, lawyers and thought leaders have been trained to force all comments through strong filters. They attempt to dilute a statement into utter meaninglessness for fear of the ever-present specter of the lawsuit or the enemy seizing the day. That may be their job. It’s not ours.
Euthanized apologetic tripe, by definition, sacrifices communications. Business is about convincing.Continue readingShare this post