The Target Market As Explained Through Animal Farm: Viral Marketing vs. Effective Marketing
In our efforts to saturate the internet, we marketers seem to forget that achieving viral meme status is, at best, a tertiary concern.
In our obsession to make sure we connect with consumers’ hidden demands, we too often neglect the most essential rule of marketing: “All of our messages should appeal to our target audience.”Continue reading
Share this post According to the December 2014 issue of Website Magazine (EMAIL by the Numbers) and Demand Gen Report (2013 B2B Content Survey: Trust Is A Make-Or-Break Issue For Today’s Buyers) the number of businesses willing to provide detailed form-fill information is plummeting. In 2012, the percentage of B2B buyers who provided information (such as a contact e-mail) was around 10 percent. Only a year later, that number fell to 5 percent. The numbers for 2014 were unavailable as we write this.Continue reading
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