The Target Market As Explained Through Animal Farm: Viral Marketing vs. Effective Marketing

In our efforts to saturate the internet, we marketers seem to forget that achieving viral meme status is, at best, a tertiary concern.

In our obsession to make sure we connect with consumers’ hidden demands, we too often neglect the most essential rule of marketing: “All of our messages should appeal to our target audience.”Continue reading

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According to the December 2014 issue of Website Magazine (EMAIL by the Numbers) and Demand Gen Report (2013 B2B Content Survey: Trust Is A Make-Or-Break Issue For Today’s Buyers) the number of businesses willing to provide detailed form-fill information is plummeting. In 2012, the percentage of B2B buyers who provided information (such as a contact e-mail) was around 10 percent. Only a year later, that number fell to 5 percent. The numbers for 2014 were unavailable as we write this.Continue reading

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