We’re often confronted by this question, especially when we’re meeting with The Boards of Trustees in hospital conference rooms. There are some people who misconstrue our stance that ‘social media management alone is not enough’ as condemning the use of social media. This is a misconception; social media is a communications strategy that should not be ignored by any company.
So, what do we say when we’re asked, “Why Should we invest in Social Media?”
“It may be helpful to review how social media differs from traditional communications strategies.Continue readingShare this post