Marketers agree: In a culture inundated with information daily, strong visuals do better in capturing an audience’s attention than copy alone. The trends of 2012 spell it out clearly: 2013 will be all about content marketing, and more specifically, the use of images and videos to engage audiences. While marketers have long understood the importance of strong graphics in advertising, the below infographic shows the growing importance of using visuals within newly important areas of marketing, including social media and website content.


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